Venners

// Why is this the right time to be using affiliate marketing? Are you using affiliate marketing? Generally speaking, we can split publishers into three groups. Where do you see yourself?  Those who aren’t using affiliate marketing, because they fear scaring people away by coming across as pushy salespeople, because they think it’s too hard and a waste of time, or because they think people won’t be interested. Those (usually fashion bloggers) who only join sub-affiliate networks and who are looking for the comfort of an aggregated tool for both connection with brands a...

// Whenever I see a list post with products and items, I ask myself how could this transferal of knowledge be improved for both the curator of the information and the audience. Say I stumbled upon a list of facial creams… this obviously represents either some research conducted by the writer or her extensive experience in the field. The writer can either integrate a few lists to create a full catalog or, especially when dealing with evergreen content, collect items that she has recommended over time into one shoppable collection. As a reader, I would be really happy to s...

// Do you use a link in bio tool to support your social media marketing efforts? Link-in-bio tools are essential and effective for any brand trying to get web traffic to other channels and make sales through social platforms — and it’s important to find the best tool for you. We’ve written articles about why and how to optimize the one link you have in bio on social network platforms such as Instagram and TikTok. Many social media platforms, such as Instagram and TikTok, only let you place one URL in your bio. Regardless of what business you’re in, this poses a...