SMBs

// Etsy is an excellent platform for business owners, art and craft sellers, and almost any creative business out there.  By starting an Etsy shop, the seller can enjoy the traffic and exposure they get through the Etsy marketplace, which has made it easier for anyone to take their business online and reach more clients.  But the exposure you get on Etsy isn't always enough. Like every online business owner, part of running your business will always be to bring on more traffic, more clients, and more sales. Being on social media is one way to increase brand awareness...

// In 2020, the events had forced many businesses to take their business online instead of staying in the comfort zone of an offline business only. Let's start with a little story about Joe. Joe is a crystals seller that had to close his physical shop due to Covid-19. He opened an online shop to keep his business alive where he sells different kinds of unique crystals. Unfortunately, Joe finds it very hard to promote and grow his online shop, and he is becoming exhausted from the process. He is trying to figure out what he can do to grow his business. Joe heard about affiliate...

// Starting an online business can be an overwhelming experience. You might have no idea where to start, what to do, which tools to use, and which may not be the best option out there. That's why we've created this list for you, with the best free/premium tools to start a profitable online business in the best way possible. We've divided the list into 4 segments: Content Creation Tools E-commerce Business Tools Content Marketing Tools Business Management Tools This post contains affiliate links. This means that if you click one...

// 2020 was a turning point for e-commerce trends and predicted future growth. The following stats and data will tell you more about the impact of COVID-19 on global e-commerce, changing online buying habits, international sales, e-commerce advertising, worldwide shipping, and much more. If you were still doubting it, here are some key statistics, that will help you understand just how crucial it is to understand digital marketing and use e-commerce sales to grow your business. 1. By the year 2040, it’s estimated that 95% of all purchases will be through e-commerce. (...

// Online shopping and online payment processing are fast becoming the new normal, and it would do your business well to expand your payment processing capabilities to suit the needs and preferences of your customers. There are so many payment tools for small business when it comes to receiving and processing payments. But some live in countries where the payment platform is not accepted. Others may not be equipped with the features you need to grow your small business. It’s possible that these payment processors don’t exactly fit. So it’s time to review these payment tools fo...

// When you are a one-man-show, running your business requires learning and knowing many new skills. It is always easier to hire a team of specialists for each role, but until you get there, you’ll need to do your best in knowing something about many aspects of running a business. Before we start, let’s first understand the 5 stages of the consumer decision-making process. You, as a business, meet your potential customers in different stages of their journey. Creating different entry points will help them join your sales funnel regardless of their stage and help you n...

// Overcoming your fear is one of the most difficult hurdles of starting a business. Starting a new business is such a leap of faith that it can scare the wits out of you; more so when you are leaving the comfort and security of a steady paycheck. There are a number factors that can bring fear to any would-be entrepreneur. Foremost of these fears is the fear of failure and taking a risk, and the disappointment associated with this failure or losing what you already have. Starting a business can be very scary, especially if you’re giving up a lot in order to jumpstart the busine...

// There's so much change going around. Technology, workforce, monetary policies, and people's sentiment and preferences constantly transform how we think and live. Online shopping, transactions, and even how we work have shifted more online, raising the question of what's next and how we should adjust. If we follow the history of where the concept of money came from and how it evolved, it will help us also understand the next generation of online transactions and how we can follow the new trends. This article is the first in the series of how we should look at our online business as...

// Threads was created by the same team behind Instagram, and shares a similar concept with X, the social media platform formerly known as Twitter. This platform focuses on sharing real-time updates and participating in public conversations in a lively and authentic manner. The aim of this app is to broaden Instagram's capabilities from image and video sharing to the world of text, providing users with a space to express their ideas in a creative and uplifting manner. How Does It Differ From Usual Social Media Platforms? User Experience Meta's Threads offers a more engaging a...