Best platforms for small and medium size businesses to start their affiliate program

By Last Update: July 8th, 2024 To: Bloggers Comments

In today's digital landscape, affiliate programs have become an essential strategy for businesses looking to expand their reach and increase sales. For small and medium-sized enterprises (SMEs), affiliate programs offer a cost-effective way to leverage the marketing efforts of others. In this blog post, we will explore the best platforms for SMEs to start and manage their affiliate programs, catering to different types of products and services.

We will explore platforms suitable for three distinct categories:

1. Software-based products (e.g., SaaS)

2. Online services (e.g., tour and travel services)

3. Tangible products (e.g., merchandise)

Software-Based Products (SaaS)


PartnerStack is a leading affiliate management platform tailored for SaaS businesses. It provides robust tracking, reporting, and payment solutions.


  • Automated partner onboarding
  • Real-time analytics
  • Easy integration with other tools

Why it's recommended?

PartnerStack simplifies the process of managing affiliates, making it ideal for SMEs looking to scale their SaaS product.


FirstPromoter is another excellent choice for SaaS companies. It offers seamless integration with major SaaS tools and a user-friendly interface.


  • Customizable affiliate portal
  • Performance-based rewards
  • Detailed analytics

Why it's recommended?

Its ease of use and comprehensive features make it perfect for small and medium SaaS businesses.


Online Services


Refersion is a popular platform for managing affiliate programs for various online services, including travel and tour services.


  • Easy setup and management
  • Detailed reporting and analytics
  • Integration with e-commerce platforms

Why it's recommended?

Refersion's versatility makes it an excellent choice for businesses offering online services.

Post Affiliate Pro

Post Affiliate Pro is known for its flexibility and robust tracking capabilities, making it suitable for diverse online services.


  • Multi-tier commissions
  • Customizable affiliate sign-up
  • Extensive tracking options

Why it's recommended?

Its customizable features allow SMEs to tailor their affiliate program to specific needs.

Tangible Products (Merchandise)

1. Awin

Awin is a leading global affiliate network that offers a vast array of products and services, including tangible goods. It is renowned for its extensive network of affiliates and comprehensive support for businesses of all sizes.


  • Large affiliate network
  • Advanced tracking and reporting
  • Customizable commission structures

Why it's recommended?

Awin's extensive network and robust features make it an ideal choice for SMEs looking to sell tangible products.

2. Shopify Affiliate Program

Shopify's blog post lists several effective affiliate networks for tangible products. Here are some notable mentions:

CJ Affiliate (formerly Commission Junction)

Rakuten Advertising


  • Large affiliate base
  • High-quality reporting
  • Advanced marketing tools

Why it's recommended?

These platforms are well-established and offer a wide range of options for SMEs.

3. Smaller Networks

Refersion (for small to medium businesses)



  • Focused affiliate programs
  • Niche markets
  • Personalized support

Why it's recommended?

Smaller networks often provide more personalized support and niche market opportunities.

4. CJ Affiliate

CJ Affiliate’s extensive network and innovative technology make it a top choice for SMEs looking to expand their reach and optimize their affiliate marketing efforts. Its global presence and robust support system provide a solid foundation for businesses to grow.


  • Extensive affiliate network
  • Advanced analytics and reporting
  • Innovative technology

Why it's recommended?

CJ Affiliate’s extensive network and innovative technology make it a top choice for SMEs looking to expand their reach and optimize their affiliate marketing efforts.

5. ClickBank

ClickBank is a well-known affiliate marketplace that specializes in digital products but also offers tangible goods. It is particularly popular among entrepreneurs and small businesses.


  • Wide range of products
  • Ease of use
  • High commission rates

Why it's recommended?

ClickBank’s ease of use and competitive commission rates make it an excellent choice for small and medium-sized businesses. Its wide range of products and comprehensive support ensure that businesses can effectively manage and grow their affiliate programs.

6. FlexOffers

FlexOffers is a versatile affiliate network that provides access to a wide range of advertisers and products. It is known for its flexibility and comprehensive support.


  • Diverse affiliate network
  • Customizable campaigns
  • Reliable payment system

Why it's recommended?

FlexOffers’ flexibility and comprehensive support make it an ideal choice for SMEs looking to manage diverse affiliate campaigns. Its advanced tracking and reporting tools help businesses optimize their strategies and achieve better results.


Affiliate programs offer SMEs a powerful way to increase their reach and boost sales. By choosing the right platform, businesses can effectively manage their affiliate partnerships and maximize their growth potential. Whether you are selling software, online services, or tangible products, there is a platform out there that can cater to your specific needs. Start exploring these options today and watch your business thrive.


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