Must Know Instagram Updates and Features in 2023

By Last Update: June 7th, 2023 To: Instagrammers Comments

Instagram is always as it’s best. In 2021, Instagram has reached 2 billion active users worldwide. It is exciting to see how Instagram is rapidly developing new features and functionalities to engage in main business issues and help users support their favorite brands.

And now, keeping up with what’s new on Instagram can be quite a challenge. There are new Instagram features almost every week.

So, without further due, let’s have a look at all the nifty features that Instagram has rolled out recently.

 1. Add Yours

One of Instagram's latest features allows users to create public threads in Stories. With the Add Yours feature you can create a photo prompt and other users can post their own photo Stories that add to the thread. If you're active on Instagram, you've probably seen countless "Add Yours" Stories.

 How to create an "Add Yours" Story on Instagram:

  • Open Instagram
  • Tap on "Your Story" in the upper left hand corner
  • Take a photo or select a photo from your camera roll
  • Select the square smiley face sticker icon in the upper right hand corner
  • Select "Add Yours"
  • Write the prompt for your "Add Yours"
  • Select done
  • Post your Story by tapping "Your Story" in the bottom right hand corner

2. Collaborations

Collaboration is a new way to collaborate with other Instagram users on both Feed posts and Reels, crediting both accounts with the post in the Instagram timeline and in Reels, making it show on both accounts with likes and comments shared among the two.

It’s great for influencers and usual Instagram users that share content since it not only stops you from posting identical content to your co-collaborator, but it’ll help boost your reach too, potentially increasing your following and levels of interaction.


How to create a collaboration for Reels:

  • Open Instagram and tap on the + icon in the top right corner of the screen.
  • Select Reels from the bottom navigation bar and tap on the + icon to add a reel.
  • You can also record a video here directly to use as an Instagram reel.
  • Tap on Add button to let Instagram process the video.
  • Now, press the preview button to move to the editing page and tap on Next.
  • Tap on the Tag People option.
  • To invite a collaborator, tap on Invite Collaborator.
  • Search and add the username of the person that you wish to add as a collaborator for the Instagram reel.
  • You can add up to 20 collaborators in a single reel.
  • Tap on the tick button in the top right corner of the app window to save changes.
  • Add other required details and tap on the Share button to publish it to Instagram.
  • Your collaborator will instantly receive a request for collaboration.
  • Once the collaborator approves your request, the Instagram reel will show the names of both the co-authors in the post.
You can also use Instagram’s collab feature while creating new posts to add co-authors to it. Follow these easy steps to add a co-author to your Instagram post just like reels.
  • Open the Instagram app on your device.
  • Tap on the + icon in the top right corner of the screen.
  • Select Post from the bottom and choose the photo/video that you wish to use in your Instagram post.
  • Tap on the forward icon in the top right corner of the app screen.
  • You can add filters or edit your image on this page. When you’re finished, tap on the forward arrow icon again.
  • Now, tap on the Tag people option.
  • To invite collaborators, tap on Invite collaborators and search their Instagram usernames to add on the post as co-authors.
  • You can add up to 20 collaborators for a single Instagram post.
  • Finalize your post and press the blue icon in the top right corner of the app to post it.
  • Your collaborators will receive instant request notifications for the post.
  • As soon as your collaborator approves your request, the post will get live on both profile grids with their respective names in the post title.

3. Subscriptions
Subscriptions are the best way to be sure that the revenue for the creators will be solely dependent on their content and not on the reach or other parameters. This new feature is currently rolled out to selected users and hopefully will expand to more creators soon. Subscriptions will allow three different types of content that people can subscribe to:
  • Subscriber Lives – creators go live only to their subscribers
  • Subscriber Stories – will be marked with a purple ring so subscribers will know that they are published solely for them
  • Subscriber Badges – subscri8bers will get a purple badge so the creators will differentiate them in DMs and comments.

4. 3D Avatar
At last! Meta launched the long-awaited 3D avatars that have already rolled out to users in some countries. 3d Avatars are a new visual representation of the users’ more dynamic identities than the static social media profiles.
The idea behind the avatars is to create them in the Instagram, Facebook, or Messenger apps. Still, it can take them across the Metaverse together with all your digital belongings, such as clothes, collectibles, bags, etc.
5. Like Stories Without Sending a DM
You can now send some love by liking people’s stories without sending a DM. The new interface will show a heart icon when you’re viewing Stories in the Instagram app. Once you tap it, the other person will get a regular notification, not a private message. Instagram’s head says the system is built to be "private” and will not provide counting of likes.
This is expected to differentiate Stories from regular Instagram posts, which will continue to have public counts of likes. As for the feature, it will make it easier and more fun for users to show support and appreciation for content shared on Instagram Stories.
 6. Comment on Posts with GIFs

The wait is finally over. Instagram users can now reply to stories using their favorite GIFs. Even though GIFs have been used on IG Stories and when messaging on DM, expressing yourself on the comment section with GIFs was impossible, until now. The GIFs that will be used to reply will be pulled from GIPHY. It seems that Instagram wants users to be a little livelier in the comment sections, right?

So, how do you comment or reply with GIFs on Instagram posts?

  •  Open the Instagram app on your device.
  • Click on a post and go to comment section


  • Tap the GIF icon, and the GIPHY library will show desired results
  • Choose/search a GIF and click to send

And that's it!

If you do not spot the GIF option in the comment box, don't worry. Instagram is rolling out this new feature and it will take time for all users on the gram to start commenting with GIFs.

7. Quiet Mode

Instagram has launched Quiet Mode, a new feature that updates your activity status, pauses notifications, and create an auto reply to your DMs.

It has three control features: Quiet Mode, Hidden Words to Recommendations, and Multi-Select for Not Interested.

The goal of Quiet Mode according to Meta's statement is, "to help people focus and to encourage people to set boundaries with their friends and followers."

This tool will not only lead to more productivity, but will help social media managers and creators to embrace taking a break from being online.

Currently available in several countries, including India, the US, the UK, Ireland, Canada, Australia, and New Zealand.

How to Access Instagram Quiet Mode


  • Go to the  Instagram settings and click on ‘notifications’
  • Tap Quiet Mode
  • Push the Quiet Mode slider to the right.
  • Your notifications will be paused and your status and autoreply will both say "In Quiet Mode."
  • Choose how long you want to be in quiet mode, the feature can be used for up to 12 hours. Your auto-reply message will say 'In Quiet Mode'


So, that’s a wrap for the 7 of the new Instagram features. I hope that you have now understood and tried these new features to engage with more audiences on Instagram.
If you are using Instagram to reach new customers, we hope you know how to leverage this platform's advantages. To help you out, we've created this freebie with 10 mistakes most people make. So let's make sure you're not one of them.
We respect your privacy. Unsubscribe at any time.
Not sure yet? Learn more


You can choose to comment as a guest.