Pinterest Best Practices

Here are some best practices that will help you get the best out of your content shared on Pinterest: 

• Create multiple pinnable graphics. One of the advantages of Pinterest is that you can create multiple images with different languages and different descriptions to help you check what works best in terms of visuals as well as text. Posting a variety of graphics will keep your links fresh and pinnable. Well designed pins are key to increasing your exposure on Pinterest, and the greater your reach, the higher the chances that someone will buy one of your recommended items. Therefore, you want to make sure that your pin dimensions work well on Pinterest. Pinterest guidelines recommend a ratio of 2:3 (say 600X900px). We found that images with the dimensions of around 740 X 1200px work well, without having the image cut on the Pinterest feed. In any case, even with a longer image, pinners will still see the full graphic when they click on it.


• Use relevant language to describe your pin’s content. Using the same text on the image and text is advisable. To find out what wording would best work for your pin, use the search box to explore what’s trending on both the combinations suggested on the drop-down search and the tabs showing just below the search box.


• Make sure you name your boards with specific names and add a detailed board description that uses relevant words and hashtags to your content.


• Consistency on Pinterest is key! Better to save a few pins daily rather than many pins once every few days. This will help you maintain a steady flow for maximum engagement. You can utilize a scheduling tool like Tailwind to help you manage your pinning routine.


• Don’t delete any of your old boards or pins since existing information and past engagement help Pinterest better understand your content. Rather than deleting, keep saving to those boards to maximize their influence. It’s more beneficial to continue using a single board with a longer history than creating several new boards with shorter histories. If you still prefer not to use a certain board, you can always turn it into a secret board.


• Update your profile to a business account and claim your website.


• Save the same pins to multiple boards with both broad and specific categories for increased exposure.


• Turn on the Showcase feature on Pinterest to feature your top 5 recommended boards at the top of your Pinterest profile.


• There are two ways that you can use Pinterest to generate affiliate links: either create graphics for your affiliate links directly or create graphics that lead to your blog post or to your VENNDY story where you talk about your recommended affiliate products. Make sure to check out the four ways to utilize VENNDY's tools on Pinterest on our post How to Monetize on Pinterest, With or Without a Blog.


• If you insert an affiliate link on your pin’s link and direct users straight from Pinterest to the brand or retailer to shop, make sure to follow the required FTC guidelines.


• Make sure you own the rights to the images you use.


• Make sure to follow up on our coming posts about How To Make Affiliate Marketing Work and Succeed as an Affiliate in Any Niche.