When you are a one-man-show, running your business requires learning and knowing many new skills. It is always easier to hire a team of specialists for each role, but until you get there, you’ll need to do your best in knowing something about many aspects of running a business. Before we start, let’s first understand the 5 stages of the consumer decision-making process. You, as a business, meet your potential customers in different stages of their journey. Creating different entry points will help them join your sales funnel regardless of their stage and help you nurture t...

Online shopping and online payment processing are fast becoming the new normal, and it would do your business well to expand your payment processing capabilities to suit the needs and preferences of your customers. There are so many payment tools for small business when it comes to receiving and processing payments. But some live in countries where the payment platform is not accepted. Others may not be equipped with the features you need to grow your small business. It’s possible that these payment processors don’t exactly fit. So it’s time to review these payment tools for your s...

Instagram Trends You Can’t Ignore in 2022 It's important to know the latest Instagram marketing trends If you’re an Instagram Marketer. Half of the world's population are social media users and these people spend hours on social networks each day. With such a large user base, it can be really easy to get lost in the noise. And with 1 billion users, 90% of whom follow at least one business account in-app, Instagram is still one of the most popular social media platforms. Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presenc...

Instagram continues to be the leading visual platform and a reliable source of new friends, followers and exposure. So you really need to put in some more effort to stand out. That means you need to make a visually pleasing Instagram feed. By visually pleasing, it means a consistent look. When your feed looks good in general, people are more likely to like your photos, follow you, and come back for more. It is the key for converting visitors into followers. Now, there are a few tips and tricks that beautifying your Instagram feed really simple through visually planning your Instagra...

What is Instagram Shop? Instagram Shop is a feature that allows businesses on Instagram to integrate their product catalog into their accounts. You can list, promote, and sell your products to users by creating product pages and tagging your products in your posts and Stories. Benefits of Using Instagram Shop You can provide your customers with trouble-free access to your products and make it easy for your business to grow in an online marketplace. How to Setup An Instagram Shop? Step 1: Confirm Eligibility If your business checks all of these, you are eligible a...

Instagram Reels is the newest feature on Instagram. It allows users to easily create and post short videos. If you are familiar with the social media platform TikTok, then you have a good idea of what this new feature is. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to.  It was created to find ways for people to discover inspiring new content & help brands increase their reach. This opened the door to a new promotional format – Instagram Reels ads. Instagram announced that they’re launching Reels ads worldwide a...

IGTV is both an Instagram feature and a standalone app. It’s specifically designed for watching long-form videos in the vertical mode on mobile screens. Adding captions to IGTV is an incredible way to not only create a more inclusive space for your Instagram community, but it’s also a way to boost engagement. Recently, Instagram released a new feature that allows content creators to auto-caption their subtitles. The new auto-captioning part on IGTV is a time-saver compared to the manual generation of captions where you type your subtitles. The captions generated are accurate and can be tra...

// Whether you are a business looking to grow traffic, a digital marketer, or a content creator looking to monetize, this post is for you. Digital marketing has its own language with a few acronyms that you should be familiar with.  CPM (Cost Per Impression), CPC (Cost Per Click), and CPA (Cost Per Action) are used to assess the cost-effectiveness and profitability of online advertising from the point of view of an advertiser. PPM (Pay Per Impression), PPC (Pay Per Click), PPA (Pay Per Act...

// Do you use a link in bio tool to support your social media marketing efforts? Link-in-bio tools are essential and effective for any brand trying to get web traffic to other channels and make sales through social platforms — and it’s important to find the best tool for you. We’ve written articles about why and how to optimize the one link you have in bio on social network platforms such as Instagram and TikTok. Many social media platforms, such as Instagram and TikTok, only let you place one URL in your bio. Regardless of what business you’re in, this poses a...

// 2020 was a turning point for e-commerce trends and predicted future growth. The following stats and data will tell you more about the impact of COVID-19 on global e-commerce, changing online buying habits, international sales, e-commerce advertising, worldwide shipping, and much more. If you were still doubting it, here are some key statistics, that will help you understand just how crucial it is to understand digital marketing and use e-commerce sales to grow your business. 1. By the year 2040, it’s estimated that 95% of all purchases will be through e-commerce. (...