The landscape of digital marketing is in a constant state of evolution, with trends and strategies continuously changing. As we approach the year 2024, let's look into some compelling digital marketing trends that are poised to influence the industry. Artificial Intelligence (AI)   Artificial Intelligence (AI) is making waves as it becomes increasingly influential in various aspects of our lives. A significant example is the use of AI Chatbots, allowing 60% of internet users to efficiently receive answers across multiple platforms. Social media content heavily incorporates AI...

Have you been informed? Over the recent years, video marketing has emerged as one of the most effective strategies in a marketer's toolkit. Incorporating top-notch video marketing into various facets such as your website, social media, newsletters, or customer service can significantly boost sales and enhance website traffic. Before we get into our tips for video success, let’s answer the obvious question. What is video marketing? Video marketing is a strategy that uses videos to promote and market products, services, or brands. It involves creating and sharing videos on plat...

// Do you ever wonder how vast the world of social media and social commerce really is? Chances are, it's even more expansive than you might realize. In less than ten years, Instagram, which is the leading platform for content creators and influencer marketing, has seen a remarkable growth to almost 40 million users, each with 1,000 or more active followers. This social media phenomenon has given birth to a completely fresh and rapidly expanding economy known as the creator economy. People from diverse backgrounds and skill levels who create content are reshaping the landscape o...

// If you own an online store, standing out from your competitors means you need to use different marketing strategies. These strategies should focus on making your brand stronger, attracting customers, and boosting sales. Two surefire methods that work when done right are enhancing customer loyalty and ensuring your business ranks well in search results. With these goals in mind, here are 10 e-commerce tips to help you create an effective marketing plan for your online shop. 1. Create unique content To launch a successful e-commerce website, you should begin by crafting eng...

// E-commerce platforms provide you with the means to easily promote your products and services on the internet. Regardless of whether you're promoting services, tangible items, or exclusive content access, you can find an e-commerce platform that is customized to suit your requirements. Nevertheless, it's important to note that not all platforms are created equal.  The optimal selection for your business depends on the unique characteristics of your industry and the types of offerings you provide. In this topic, we have gathered a range of our recommended e-commerce platform...

// Threads was created by the same team behind Instagram, and shares a similar concept with X, the social media platform formerly known as Twitter. This platform focuses on sharing real-time updates and participating in public conversations in a lively and authentic manner. The aim of this app is to broaden Instagram's capabilities from image and video sharing to the world of text, providing users with a space to express their ideas in a creative and uplifting manner. How Does It Differ From Usual Social Media Platforms? User Experience Meta's Threads offers a more engaging a...

// Blogging may seem simple at first, but in reality, it's quite a balancing act. Many people assume that content creators just write and that's it. However, if you're a full-time content creator or blogger running your own website or working with multiple clients, you know that writing is just one part of the equation. As a content creators, you invest a lot of time and energy into crafting great content that not only engages your readers but also offers them valuable insights. But to truly excel in your blogging journey, you'll need some helpful tools to manage a...

// Social commerce is the method of selling products directly through social media platforms. It lets customers interact with customer support, research products, and make purchases. It is a branch of e-commerce that uses digital media to facilitate transactions between businesses and customers.   Source: statista.com  It's estimated that in 2023, sales via social media platforms worldwide will add up to $1.298 billion. Its status shows no signs of dying down, and further predictions anticipate it will reach nearly $3 trillion by 2026. Difference between Social...

// Wondering how to monetize your Instagram account as a yoga creator? There are a few ways for content creators in the yoga niche (Instagrammers, business owners, bloggers, and influencers) to make money online via their Instagram, blog, and other channels. As a blogger, you are probably familiar with affiliate marketing as it is very popular and voted one of the top two revenue generators for publishers – second only to ads. Plus, affiliate programs can help yogis learn about different kinds of yoga products. As well, affiliate programs can help show them about yoga ser...

// There's so much change going around. Technology, workforce, monetary policies, and people's sentiment and preferences constantly transform how we think and live. Online shopping, transactions, and even how we work have shifted more online, raising the question of what's next and how we should adjust. If we follow the history of where the concept of money came from and how it evolved, it will help us also understand the next generation of online transactions and how we can follow the new trends. This article is the first in the series of how we should look at our online business as...