// TikTok can be a powerful tool for increasing brand reach and awareness. But what are you going to do to get more eyes on your videos. The key to getting more views is understanding how the algorithm works and making high-quality content that feeds into it. This means the customization of the content of your videos, the hashtags, and the descriptions. We’ve got you covered. Read on for these essential strategies for getting more views on TikTok. 1. Add hashtags to your videos   Adding tags to your clips can help them get very recognized! It helps to explore a w...

// Overcoming your fear is one of the most difficult hurdles of starting a business. Starting a new business is such a leap of faith that it can scare the wits out of you; more so when you are leaving the comfort and security of a steady paycheck. There are a number factors that can bring fear to any would-be entrepreneur. Foremost of these fears is the fear of failure and taking a risk, and the disappointment associated with this failure or losing what you already have. Starting a business can be very scary, especially if you’re giving up a lot in order to jumpstart the busine...

// Instagram is always as it’s best. In 2021, Instagram has reached 2 billion active users worldwide. It is exciting to see how Instagram is rapidly developing new features and functionalities to engage in main business issues and help users support their favorite brands. And now, keeping up with what’s new on Instagram can be quite a challenge. There are new Instagram features almost every week. So, without further due, let’s have a look at all the nifty features that Instagram has rolled out recently.  1. Add Yours One of Instagram's latest features allows users to creat...

// When you are a one-man-show, running your business requires learning and knowing many new skills. It is always easier to hire a team of specialists for each role, but until you get there, you’ll need to do your best in knowing something about many aspects of running a business. Before we start, let’s first understand the 5 stages of the consumer decision-making process. You, as a business, meet your potential customers in different stages of their journey. Creating different entry points will help them join your sales funnel regardless of their stage and help you n...

// Online shopping and online payment processing are fast becoming the new normal, and it would do your business well to expand your payment processing capabilities to suit the needs and preferences of your customers. There are so many payment tools for small business when it comes to receiving and processing payments. But some live in countries where the payment platform is not accepted. Others may not be equipped with the features you need to grow your small business. It’s possible that these payment processors don’t exactly fit. So it’s time to review these payment tools fo...

// It's important to know the latest Instagram marketing trends If you’re an Instagram Marketer. Half of the world's population are social media users and these people spend hours on social networks each day. With such a large user base, it can be really easy to get lost in the noise. And with 1 billion users, 90% of whom follow at least one business account in-app, Instagram is still one of the most popular social media platforms. Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what...

// Instagram continues to be the leading visual platform and a reliable source of new friends, followers and exposure. So you really need to put in some more effort to stand out. That means you need to make a visually pleasing Instagram feed. By visually pleasing, it means a consistent look. When your feed looks good in general, people are more likely to like your photos, follow you, and come back for more. It is the key for converting visitors into followers. Now, there are a few tips and tricks that beautifying your Instagram feed really simple through visually planning your...

// What is Instagram Shop? Instagram Shop is a feature that allows businesses on Instagram to integrate their product catalog into their accounts. You can list, promote, and sell your products to users by creating product pages and tagging your products in your posts and Stories. Benefits of Using Instagram Shop You can provide your customers with trouble-free access to your products and make it easy for your business to grow in an online marketplace. How to Setup An Instagram Shop? Step 1: Confirm Eligibility If your business checks all of these, you are el...

// Instagram Reels is the newest feature on Instagram. It allows users to easily create and post short videos. If you are familiar with the social media platform TikTok, then you have a good idea of what this new feature is. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to.  It was created to find ways for people to discover inspiring new content & help brands increase their reach. This opened the door to a new promotional format – Instagram Reels ads. Instagram announced that they’re launching Reels ads wor...

// IGTV is both an Instagram feature and a standalone app. It’s specifically designed for watching long-form videos in the vertical mode on mobile screens. Adding captions to IGTV is an incredible way to not only create a more inclusive space for your Instagram community, but it’s also a way to boost engagement. Recently, Instagram released a new feature that allows content creators to auto-caption their subtitles. The new auto-captioning part on IGTV is a time-saver compared to the manual generation of captions where you type your subtitles. The captions generated are accurate and ca...